What is Software Licensing?
Fierce competition, the cloud and virtualization are all driving the need for application producers to adopt new software licensing strategies that better meet their enterprise customers' needs. The right software monetization solution will empower producers to combat software piracy and increase revenues by easily enabling new software monetization, licensing, pricing and packaging models.
Do You Own Your Car, Or Are You Just Allowed to Operate It?
You may have bought your car or tractor outright-or perhaps you made payments for five years and paid extravagant amounts of interest for the privilege. Either way, according to some companies, you still don't actually own your car-at least, the operations part of it. And never will.
IBM Adjusts Software Licensing Terms to Support Hybrid Cloud Environments
IT operations are increasingly being run on virtual machines and in the cloud, which has had substantial repercussions on the applicability of traditional software license agreements. For a long time software providers have limited the use of their products to a single machine, but as the physical hardware that software runs on becomes further detached from the user's location it quickly becomes impossible to limit operations in this way. One of the main benefits of virtualization is that servers in the data center can be shifted around and reallocated to best serve the needs of that facility, and traditional software license agreements lack a way of effectively dealing with that.
Budgeting for Shift from Licensing to Subscription-Based Pricing Important Part of Cloud Migration
Cloud computing is becoming an entrenched way of delivering applications and services to the enterprise, and many organizations have shifted their IT budgets and attention to cloud migration. While there has been a lot of emphasis on moving infrastructure and applications to the cloud, another important migration is taking place at the same time, one that stands to greatly impact IT budgets and operations.
OMB Must Apply Strict Directives for Software License Optimization
Although it's not always successful or apparent, the federal government is continuously looking for ways to improve efficiency and operate more effectively. This effort is spearheaded by the House Oversight and Government Reform Committee, which recently held a hearing titled "Government Accountability Office's Duplication Report at Five Years: Recommendations Remain Unaddressed." During this hearing the committee highlighted 24 areas in the Government Accountability Office's (GAO) report that should be focused on for improvement, one of which was the topic of software license optimization.
Entitlement and Compliance Management: Talking Successful Software is a software licensing and entitlement management best practices resource for software vendors and intelligent device manufacturers looking for innovative ways to increase revenues while decreasing operations costs and complexities.
The Third Industrial Revolution: Intelligent Devices, Software, and the Internet of Things
Based on this report, it is clear that device manufacturers are emerging from a period of significant challenge â€“ characterized by low margins, stiff competition and brittle manufacturing supply chains. Increasingly they are retooling their offerings to make them intelligent and Internet-connected, opening up new ways of creating value for their customers...
Virtualization, License Compliance and the Application Producer/Enterprise Relationship
The relationship between software vendors and intelligent device manufacturers ("application producers") and their customers ("enterprises") has been a complicated one. On the one hand, application producers develop mission-critical applications critical to every facet of an enterprise's operations. Without software, the remarkable efficiency and cost reductions organizations have been able to achieve in recent decades simply wouldnâ€™t be possible.
This white paper examines the pricing and licensing strategies that application producers have put into place and are planning, and the impact that this will have on the often--fraught application producer/enterprise relationship.