Software Licensing Featured Articles

User Centric Computing and Software Licensing: The Case for Consolidation

March 27, 2012
By Kerry Doyle, Contributing Writer

Dividing today’s data center into distinct layers, such as server, OS, application, and enduser, is a direct outgrowth of the virtualization trend. Administrators have achieved greater workplace productivity by addressing each layer individually, according to a recent blog post by Flexera Software.

In these terms, user centric computing is the newest approach that promises to provide greater end user flexibility and workplace productivity. Essentially, user centric approach captures everything a person does on a desktop. Then, once the user logs off, the person can log back in to a newly refreshed desktop image and have everything still in place from previous sessions.

This same, newly refreshed image appears whether the person is using the same desktop with, for example, Windows 2000 or whether the person has just accessed a new desktop using Windows 7 or some other operating system. That is, all the user’s personal preferences, applications and settings are now accessible via a different machine. This is essentially a form of “profile management” which was a common feature in Windows-based systems. Enterprise IT benefits by being able to secure and manage all these users and their environments through a centralized system.

However, profile management fails to adequately deal with the complexity of desktop/user personalization which involves not only policy management and application licensing, but crossplatform issues as well. For many companies who use, or are considering, user centric computing, the area of software licensing is significant because it has huge financial ramifications.

If a company’s current software licensing approach is tied to a certain desktop or device, this approach has to change since, by definition, user-centric computing un-tethers users from their devices. If a company uses some form of concurrent licensing, that too needs to evolve to account for off-network use of applications as well as situations where the same user utilizes an application from multiple devices, such as the desktop, smartphone, or iPad.

In either case, licensing metrics and approaches should align with users of the application rather than devices or instances of that particular application.  Licensing costs and pricing are an issue because software manufacturers are still in the process of coming up with a workable model that will fairly distribute costs and offer good compensation. For companies, user-centric computing is less expensive to support since administrators no longer have to deal with multiple unique machines to update and manage. Eventually, software publishers will need to provide tools that help them administer entitlements and licenses in a consolidated fashion across all their products and eventually, across multiple publishers.

Edited by Carrie Schmelkin

Featured White Papers

The Third Industrial Revolution: Intelligent Devices, Software, and the Internet of Things

The IDC MaturityScape: Subscription Business Model Management
This study is designed for suppliers of products or services that are sold via subscription business models, and provides a framework required for the effective management of subscription approaches...

Virtualization, License Compliance and the Application Producer/Enterprise Relationship

Market Trends: Move Beyond Homegrown Licensing and Entitlement as the IoT Creates New Revenue for Software
This Gartner report explains that the Internet of Things is turning manufacturers into software vendors that need to protect, differentiate and monetize offerings. By changing their approach to licensing, manufacturing product strategists can maximize revenue potential...

The New World of Global Electronic Software Distribution: Sophisticated, Scalable … and Business Smart

Plugging Revenue Leaks from the ERP Gap: A Revenue Opportunity for Application Producers
This white paper explains how ERP systems were built to handle physical assets, not digital goods and provides recommendations for alternative software licensing and compliance solutions...

Featured Press Release

Featured Webinars

Key Trends in Software Licensing and Pricing and 2014 Predictions

Usage, Subscription and Value-based Licensing Model Trends, Insight & Guidance
Amy Konary, Research Vice President with IDC and Flexera Software will discuss usage, subscription and value-based licensing model trends and provide insight and guidance on approaches to achieve the best business and revenue outcomes.

Grow and Differentiate Your Device Business

Gartner Webinar: License and Entitlement Management - Using Internet of Things to Create Opportunity
Laurie Wurster, Gartner Research Director, will share the trends that are shaping IoT, the shift from a hardware to a software company, what you need to know in order to protect your IP, and whether to build or buy a license and entitlement management solution.

Reduce Security Risks

Considerations When Transitioning to Physical + Digital Solutions
Network equipment providers' core business model is under pressure due to a combination of business and technology trends impacting the telecommunications industry. This webinar looks at the trends and provides essential guidance.

Free Trials

See For Yourself Why So Many Trust Flexera Software Solutions

  • LinkedIn
  • Google+
  • News
  • Twitter
  • Youtube
  • Facebook