Software Licensing Featured Articles

Flexera Software's Ed McNeil to Present 'Creating and Maintaining Value from Embedded Software'

October 22, 2012
By Rachel Ramsey, Software Licensing Web Editor

Flexera Software is a provider of application usage management solutions, from installation and licensing, entitlement management and delivery to application readiness and software license optimization.

The company is unique in its ability to offer a comprehensive and integrated solution spanning the full lifecycle of business processes.

These solutions provide critical business intelligence to sense market change and develop the appropriate course corrections, and are designed to deliver the flexibility to quickly adapt to your evolving business needs. Together, they transform numerous tactical tasks to address today's strategic needs, delivering continuous software compliance information at the point of action and optimized usage and value for one’s products.

Edward McNeil, principle strategy consultant, EMEA, Flexera Software, will be presenting a session at Telematics Munich Conference entitled, “Creating and Maintaining Value from Embedded Software.”

McNeil provides business solutions for companies seeking to monetize and protect their software intellectual property and gain return on investment for their software and embedded software.

Intelligent device manufacturers, including automobile makers, are increasingly relying on software to differentiate their products. This trend shifts the emphasis to increasingly connected device and usage-based software licensing terms.

The session will help attendees unlock new revenue streams for embedded software by understanding a customer's usage patterns, which provides support for making intelligent developments decisions, investigate how to reduce SKU (stock keeping unit) usage through remote enabling of different parts of the software stack in order to support different variations of similar products and ensure operational excellence, and create compelling value for customers through usage-based licensing models to better meet customers' needs.

Edited by Braden Becker

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