Featured Article from Software Licensing
Driverless Cars are Transforming the Automotive Industry
Twenty years ago, when some people looked to the future they might have predicted that by now we’d all by flying ourselves to work. Movies only help expand imaginations, with iRobot featuring driverless cars and The Fifth Element featuring flying cars. Although we are not flying cars around yet, we are certainly closer to driverless vehicles.
In a blog post on Flexera Software’s Entitlement & Compliance blog, Bashyam Anant, Flexera’s product leader and general manager, highlights Google's (News - Alert) driverless car, which was awarded a driving license in Nevada last May. According to Anant, it is a signal that technology is transforming the automobile industry.
With the emergence of the driverless car, Flexera’s executive is thinking about a new business model for the car industry, the Car-as-a-Service. A driverless car as a service can be bought for an annual subscription and can be renewed through a smartphone, wrote Anant.
In fact, as per the blog post, a racecar enthusiast on a weekend can upgrade the driverless feature from a "commuter style" to "race track style, allowing it to be driven at breakneck speeds on a racetrack.”
Image via Forbes
In other words, such a service can offer many possibilities to the consumer, according to Anant. Plus, he believes the forthcoming "Car-as-a-Service" model will create a new relationship between auto manufacturers and consumers with recurring revenue from sales of apps and services.
The blog post shows that Google's driverless features were retrofitted onto a Toyota Prius, enabled by a combination of hardware platform (e.g. laser radars), breakthrough software and Internet-enabled services, the essential ingredients of a "platform + apps + services" recipe driving the transformation of automotive manufacturers.
In essence, the model is being borrowed from the iPhone (News - Alert) maker Apple. In Anant’s opinion, to succeed, automotive manufacturers can replicate Apple's formula of "platform + apps + services" exemplified by the iPhone platform, iPhone apps and iTunes content.
Following Apple’s (News - Alert) formula, Ford is already making progress on this front with its Ford Sync, a next-generation vehicle information and communications system – a connected, software-driven dashboard in simple terms. The blog post suggests that Ford offers Sync in four editions based on levels of features, bundled services and optional subscription plans.
Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida. Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.
Edited by Rachel Ramsey
See For Yourself Why So Many Trust Flexera Software Solutions
Featured White Papers
Achieving Software Monetization Maturity
Application producers and device manufacturers are faced with many challenges as they try to grow revenue and streamline back-office processes. Challenges like penetrating new markets, defending against aggressive competitors, transit ioning to new licensing and pricing models...
Harbrick: Industry Leader Monetizing the Internet of Things for New Opportunities
Harbrick is an innovative technology company that is helping shape the future of driverless (autonomous) vehicles. Harbrick produces PolySync®– "the autonomy operating system" – a software platform made to help developers build, test, and deploy automated vehicle applications quickly...
The IDC MaturityScape: Subscription Business Model Management
This study is designed for suppliers of products or services that are sold via subscription business models, and provides a framework required for the effective management of subscription approaches...
Featured Press Release
New Flexera Software/IDC Report: The Internet of Things, Intelligent Devices and Software Monetization Are Propelling the Third Industrial Revolution
A new survey report, The Third Industrial Revolution: Intelligent Devices, Software, and the Internet of Things, prepared jointly by Flexera Software and IDC, provides unique insights into how the third industrial revolution sweeping the global economy is being fueled by device manufacturers...
Featured Success Stories
- Siemens Building Technologies: Streamlines Inventory and Reduces Cycle Times with Flexera Software FlexNet Producer Suite