Featured Article from Software Licensing

Ciena Seeks Software Monetization Solution, Finds Flexera

January 31, 2017

Ciena is a Web-scale networking whiz, with unparalleled expertise in implementing the next generation in programmable networking solutions. However, in a step to improve revenue processes in its NFV ecosystem, the company has selected Flexera’s FlexNet Licensing and FlexNet Operations.

Ciena decided to deploy an entitlement management and licensing model and platform for all of its offerings. From management and planning tools, to standalone and embedded software, the Flexera software licensing solutions ensure simplified deployment.

"The value of implementing a common licensing and entitlement management platform is all about the end-customer experience. You never want licensing to get in the way of doing business," said Tim Pearson, Director of Application Software PLM, Network Products Division at Ciena. "With Flexera's Software Monetization platform, we are able to provide our customers with a consistent and easy-to-use process."

Flexera is at the fore of software monetization, with a keen market understanding of the shift toward virtualization and software-defined networking making them an optimal partner for the Web-scale networking firm. The partnership allows Flexera to shine as a software monetization partner, capable of supporting multiple business models, protecting as well as monetizing intellectual property.

Pearson explained, "The ability to support this industry shift to more software-centric networks helps meet evolving end-user demands for greater programmability and openness. The software licensing solution delivered by Flexera ensures we can monetize future NFV investments."

Another reason for Ciena’s selection was the digital transformation at hand. Like many firms, Ciena is in the midst of moving from hardware-based to software-based solutions, and with this comes change. This requires evolution of systems and back office processes to support the transformation at hand.

"Flexera has helped hundreds of traditional device manufacturers accomplish this transition. Our journey with Ciena has been fast-paced and rewarding," said Richard Northing, Senior Vice President of Customer Success.

We exist in a real-time, always-on, always plugged-in world, and as we embark on the next generation of networking and software-based solutions it is vital to have innovative solutions in place to protect one’s interest. Flexera is outfitted to fulfill software licensing and monetization needs, and Ciena is preeminent provider of software-based solutions.

This could be the beginning of a beautiful friendship…

Edited by Stefania Viscusi
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