Virtualization, License Compliance and the Application Producer/Enterprise Relationship
The relationship between software vendors and intelligent device manufacturers ("application producers") and their customers ("enterprises") has been a complicated one. On the one hand, application producers develop mission-critical applications critical to every facet of an enterprise's operations. Without software, the remarkable efficiency and cost reductions organizations have been able to achieve in recent decades simply wouldnâ€™t be possible.
This white paper examines the pricing and licensing strategies that application producers have put into place and are planning, and the impact that this will have on the often--fraught application producer/enterprise relationship.
Application Usage Management Survey
Despite the massive growth and evolution of the enterprise software industry, independent software vendors (ISVs) have largely failed to implement automated software licensing and entitlement management systems across their product lines, and their failure to modernize is hurting business...