Software Licensing Optimization Gains Market Wings
As businesses rely more and more on cloud-based services that are geographically murky in terms of where users are located, as well as layers of virtualized infrastructure and a proliferation of devices and endpoints, maintaining proper software licensing compliance has become an internecine, complex headache for IT departments. As such, the fledgling group of tools known as software licensing optimization, or SLO, has started to take flight.
Enhancements to UK, Oracle Deal May Save Taxpayers' Money
Software licensing applies to pretty much any business, organization or government entity that relies on software, which is pretty much every single institution across every known industry and vertical in the 21st century. Our British friends across the pond are no exception, as a new three-year deal between the U.K.'s Crown Commercial Service (CC S) and global computing giant Oracle seeks to deliver products and services to the public sector at lower costs.
Software Usage Data Transparency Eliminates the Pain of Software Audits
If you'd like to give your entire IT department a headache, just say the following two words: software audit. If you're a customer of Microsoft, Adobe, Autodesk, Oracle, and SAP, chances are good that you've either recently completed an audit or are about to undergo one. These five vendors are responsible for the lion's share of software vendor audits in the U.S., according to a study conducted last year by Express Metrix. The research found that 53 percent of respondent firms have been audited within the past two years, and that audits are more likely in larger organization. This doesn't mean that small to medium-sized businesses are immune, however.
MercuryGate Countersues in J.B. Hunt Software Licensing Case, for $5M
J.B. Hunt is suing MercuryGate for $3.1 million over a transportation management system (TMS) that it says is "virtually useless." MercuryGate has however filed a counterclaim that tells a very different story than that of the trucking and transportation giant. The situation illustrates a thorny issue in software licensing: What happens when the client requests extensive customization of an off-the-shelf solution?
Software Licensing Issues Highlighted In Movie Industry
A perfect example of a software licensing challenge is when a company buys one copy of a software program, such as Microsoft Office, and for whatever reason, spreads it across multiple computers in the workplace. The company has gotten itself in a situation where it is not compliant with the licensing agreement terms of the particular software product.
Software Licensing 101: The Terminology
In order to better understand the often-complicated pathways on the route of software licensing, professionals both on the purchasing and developing end usually start with ensuring compliance. There are many challenges associated with this topic, and it is up to the IT professionals to address these challenges and be cognizant of their role in keeping businesses compliant, but for developers it's about obtaining and maintaining monetization. Regardless of the issues and challenges, for those who are unfamiliar with the landscape of software licensing, there are a few terms that might make more sense when explained and defined by the experts like Flexera Software.
How to Avoid the Pitfalls of Software Licensing
How thoroughly do you read the software licensing agreement before you launch a platform? If you're like a lot of users, you don't pay much attention. More than a few consumers don't even know licensing exists and still others get angry when they can't share software. Like the cassette tape, they should be able to pass it around, right?
The Perils of Homegrown Licensing Solutions with IoT
The Internet of Things (IoT) means a lot more devices will be carrying around software that needs licensing management. Many firms will be tempted to use homegrown solutions, as on the surface it seems relatively easy to tie licensing to ERP and CRM systems in the cloud era.
One Advantage of Subscription Licensing: Less Chance of a Software Audit
One advantage of subscription licensing is that it cuts down on software audits; it is a lot harder to mess up software licensing compliance with a cloud model, since software in the cloud cannot be pirated or used out of compliance, and software installed on local machines but licenses on a subscription basis is regularly checked via the cloud.
Oracle Gets Tough with Customers to Prod Them to the Cloud
It looks like Oracle CEO, Larry Ellison, might be taking a page from his late friend, Apple co-founder Steve Jobs. Jobs and Apple were famous for forcing users to upgrade to new technologies when they felt the old technologies not longer made sense. Now it appears the Ellison and Oracle are doing the same thing when it comes to moving from on-premises software licensing system to subscription-based software-as-a-service offerings. Oracle is using what many call the "nuclear option" to push businesses away from perpetual licenses and toward the new subscription model.
Securing Enterprise Systems in BYOD Era
As mobile devices flood the market and bring your own device (BYOD) becomes increasingly popular in the workplace, securing enterprise systems is becoming quite topical. Businesses benefit in security by way of allowing the use of approved and authorized apps, as noted in a blog by software licensing experts, Flexera Software.
How Can High Tech Generate More Service Revenues?
Many high tech companies, such as aerospace, medical equipment and software manufacturers, are looking for ways to grow their businesses. Growth may be attainable by managing their information technology in new ways.
Don't Jump Into Subscription-Based Licensing Too Fast
There are, of course, very strong reasons for choosing a subscription licensing model as a software developer. Businesses need to make sure that it makes sense for their business and their customers, however; just jumping on the bandwagon by offering software licenses the same way as everyone else is just not smart business.
Why to Consider Electronic Software Delivery
In the world of listicles - those articles that consider topics in terms of lists such as "5 Reasons You Might Choose..." - there seems to be an unofficial minimum of five reasons why anyone should do anything. According to a recent industry blog post, however, there are only two main reasons why readers should consider electronic software delivery.
Cozzi Unveils Subscription Software Licensing Plan That Makes Money Sense
When it comes to the world of software licensing there are few companies coming up with some big time innovation. Cozzi Productions has just announced that it is now going to be offering a new monthly software license option for its SQL Query File software. The best part of this offering is that it has a monthly fee but it also has a "cancel anytime" feature.
Software License Optimization: A Key to Efficiency
Most IT buyers are aware of the tangible impacts of software licensing complexities: Hours upon hours and thousands of dollars are spent on manually administrating licenses. And, millions of dollars can be spent rectifying compliance issues and avoiding audit risk. However, IDC notes in a new report that equally as important is taking steps to spend software license dollars more effectively - buying only what's needed and making sure that everything is being used.
Paying Attention to Roles Can Pay Off in Software Licensing for the Datacenter
In an age of Big Data, the datacenter has become one of the most important assets within an organization. For those who are responsible for managing the datacenter, the challenges are many, including staying on top of software licensing. If you have hot, warm and cold servers, the challenge becomes a little more complex.
Software Licensing Becoming Too Complex for Most Companies to Manage on Their Own
Ask any IT director what one of his or her biggest headaches is, and that individual will probably tell you that it's keeping track of software licenses. Vendors today license in a variety of different ways, so a single organization may be trying to keep track of licenses that are per user, per device, per core, per memory or even unlimited. Vendors say the complexity is necessary if they're to provide users with the flexibility they want.
Will Microsoft Shift Away from Software Licensing?
In a world where Microsoft is the dominate player in the software space, it's hard to believe the company would think about a different approach to the market. While software licensing is where the profit dollars exist, the cloud is where opportunities lie in the future. As such, the software giant is transitioning to the cloud in a big way.
Microsoft Takes on Complex Software Licensing
There's a tension between licensing flexibility and complexity. While having a license that is customized to your particular business and needs is nice, the benefits of customization get lost when complexity starts to mount.
How the Cloud Changes Software Licensing
When Apple stopped development of its pro photo management application, Aperture, it gave me pause. Not because I needed to switch software and move to its competitor, Adobe Lightroom, but because the change also effectively forced me into a cloud-based subscription model. Adobe Lightroom is available both as a standalone and a cloud-based product, but there is widespread speculation that it will go the way of other Adobe products and soon only be available in the cloud.
Four Ways to Handle Licensing in a Virtualized Environment
The most obvious, of course, is detecting virtual machine use and denying it. This is the first reaction of producers, but it is probably the least desirable method for the simple fact that virtualization isn't going away. If a software producer cuts off all ability of a business to use virtualization, it is a good chance that this business will start looking at alternative software options. Virtualization is a larger business strategy that won't be going away.
Software Licensing Protection for VMs Gets a Boost
The promise of cloud computing is summed up by the term "efficiency"-by hosting software in a data center on virtual machines (VMs) rather than on proprietary platforms on-premise, enterprises can reap the benefits of server consolidation, increased utilization, better redundancy and faster recovery times after failure.
Software Licensing Mitigates Overspending
Commercially viable software packages are complex products containing many components. Licensing plays a critical role in their development and marketing. Software licensing is a complicated issue. There are many challenges associated with this topic, and it is up to the IT professionals to address these challenges and be cognizant of their role in not only keeping businesses compliant, but to help reduce overspending as well.
EMC Building Cloud Presence
Long before we learned of Gordon Gecko and the corporate takeover businesses have in merging, whether through amiable negotiations or hostile takeover this has been a piece of the enterprise from its inception. Today, solution providers participate in these 'Wheelings & Dealings' not to simply better the firm overall but to improve offerings to other businesses and the public at large.
Do You Own Your Car, Or Are You Just Allowed to Operate It?
You may have bought your car or tractor outright-or perhaps you made payments for five years and paid extravagant amounts of interest for the privilege. Either way, according to some companies, you still don't actually own your car-at least, the operations part of it. And never will.
IBM Adjusts Software Licensing Terms to Support Hybrid Cloud Environments
IT operations are increasingly being run on virtual machines and in the cloud, which has had substantial repercussions on the applicability of traditional software license agreements. For a long time software providers have limited the use of their products to a single machine, but as the physical hardware that software runs on becomes further detached from the user's location it quickly becomes impossible to limit operations in this way. One of the main benefits of virtualization is that servers in the data center can be shifted around and reallocated to best serve the needs of that facility, and traditional software license agreements lack a way of effectively dealing with that.
Budgeting for Shift from Licensing to Subscription-Based Pricing Important Part of Cloud Migration
Cloud computing is becoming an entrenched way of delivering applications and services to the enterprise, and many organizations have shifted their IT budgets and attention to cloud migration. While there has been a lot of emphasis on moving infrastructure and applications to the cloud, another important migration is taking place at the same time, one that stands to greatly impact IT budgets and operations.
OMB Must Apply Strict Directives for Software License Optimization
Although it's not always successful or apparent, the federal government is continuously looking for ways to improve efficiency and operate more effectively. This effort is spearheaded by the House Oversight and Government Reform Committee, which recently held a hearing titled "Government Accountability Office's Duplication Report at Five Years: Recommendations Remain Unaddressed." During this hearing the committee highlighted 24 areas in the Government Accountability Office's (GAO) report that should be focused on for improvement, one of which was the topic of software license optimization.
Unlicensed Software Puts Businesses at Great Risk
As tempting as it may be to use unlicensed software, it has been shown repeatedly that such behavior puts business data at risk. Whatever licensing costs are avoided in the short term are more than offset by lost productivity from software that performs poorly (if it performs at all) and the costs of fixing the damage after an attack wreaks havoc on an IT system.
Excel Software Introduces LicenseSupport 3.0
Excel Software has announced the release of its LicenseSupport 3.0 license management software. The software is intended to assist customer service staff to manage the licenses of their customers' Windows and Mac applications using both a desktop application and an application programming interface to a Safe Activation server.
GameSim Logs Q1 Licensing Uptick
The company, which caters to the entertainment, modeling and simulation, and geospatial industries, said that it is seeing "a payoff" from years of internal research and development investment as the technology is now being commercialized and licensed to a broader array of customers.
Crytek Keeps Doors Open with Licensing Deal for Video Game Engine
According to sources speaking on condition of anonymity to video game site Kotaku, Crytek has agreed to an agreement that would allow Amazon to license its video game engine, CryEngine 3. The amount of the deal is said to be in the $50-70 million range and would help Crytek resolve its financial struggles. It also helps Amazon move further along in its quest to become a major factor in the video game industry.
IBM Strengthens Software Licensing Terms
Technology and consulting corporation IBM recently made some quiet adjustments to the licensing terms of Passport Advantage, the company's software license acquisition and management program. The language IBM uses in its standard license agreements is notoriously obfuscated; a perfect example being the fact that the company refers to these changes as "enhancements" despite not being in licensees' best interests.
Appistry Releases GenomePilot Software
Genomic research software and cloud services provider Appistry recently announced that it has both launched its new software application, GenomePilot, and will soon end a contract it holds with the Broad Institute.
BYOD Security Alert: Enterprises Playing Russian Roulette with Mobile Apps
As businesses roll-out their BYOD strategies, most CIOs and CEOs have no idea that many of the mobile apps allowed to touch corporate systems and data engage in risky behaviors that could compromise data security and policy. This danger was underscored recently when a free app - Flashlight, which activated the phone's flash function to use it as a flashlight, secretly recorded personal user information such as location of phone, details of the owner, etc., and sent it on to advertisers.
Microsoft Licensing Almost Got Better-But Not Quite
When Microsoft missed the boat on mobile devices and the cloud, it looked as though the company's days as an industry titan were coming to a close. But the company has made a remarkable adjustment in course, offering up a competitive cloud offering in Azure, and pivoting from its old desktop-based business model to one of cloud services. It has even shaken up its Windows empire in a big way, and recently the company announced that its much-touted forthcoming OS, Windows 10, would be a free upgrade for every current Windows user (which means most computer users).
SoftwareOne Lands Compucom's Software Business Unit
SoftwareOne is well-known in the field as a software licensing specialist firm, and it's about to be even more so well-known for such operations thanks to a major new move in the field. SoftwareOne reportedly, recently bought Compucom's entire software business unit, a move that contains several opportunities for SoftwareOne to advance in a field it was already a large part of.
Cloud or No, Software Licensing Still a Big Concern
Most people don't think twice about software licensing. Whether most of the software used in a day comes with the computer itself, or whether it was provided by the business for which someone works, software licensing doesn't come to mind. But software licensing is still a major concern for many businesses out there, and the rapidly-changing landscape for software is making already muddy waters even tougher to traverse.
BMC Looks to Slash Mainframe Software Licensing Costs
The surging growth of mobile, Internet of things (IoT) and big data analytics is increasing mainframe workloads. In turn, this heightened activity is driving up the charges for key mainframe enabling software. BMC is tackling the issue with its management suite, which it says can strip 20 percent out of IBM Monthly License Charge (MLC) software costs.
Open-Source Code Carries Licensing Risks
Open-source software was once considered the arena of software engineering experimentation and Internet-for-all advocates, offering free, customizable and flexible applications for a range of consumer and business purposes. Increasingly though, open-source has gone mainstream-and is upsetting the apple cart when it comes to software licensing practices.
Schneider Opts For Flexera Solutions
Flexera Software made news today when it announced that global specialist in energy management Schneider Electric will be implementing the FlexNet Producer Suite Software Monetization solution.
Software Licensing Enters New Era
What might software licensing look like in the future? The writing is pretty clearly on the wall that the democratization of software licensing models is giving organizations increasingly more flexibility around choosing and purchasing applications.
Don't Let Audits Ruin a Good Thing
Software is a key competitive driver for businesses that outperform the market, as evidenced by a recent IBM Global C-Suite Study that found 56 percent of CEOs for outperforming organizations planned to focus on emerging technology in the next three years as a strategic priority.
Microsoft Software Licensing via Amazon Shows Steep Price Disparity
Word on the Web is that those who will license Microsoft's SQL Server on Amazon Web Services will experience a price disparity compared to other platforms, and not in a good way. According to unnamed sources as cited by The Register, when compared to other options, Amazon is pricier than the competition. But why?
Campaign for Clear Licensing Sets its Sights on IBM, SAP
The latest news surrounding IBM and SAP concerns their relationships with their respective customers. According to the Campaign for Clear Licensing (CCL), a not-for-profit group that campaigns on behalf of customers for clear and manageable software licensing programs, the two computing giants may have been less than forthcoming with their clients about their license terms and conditions.
Mitigating Homeland Cybersecurity with Software Licensing Optimization
The Department of Homeland Security's Continuous Diagnostics and Mitigation (CDM) program is important if you are in charge of any sort of IT for a government agency, no matter how big or small. The regulation requires all governmental agencies to keep track of the devices on their networks that they may not own or have expected to be present, as well as the ones that should be present but have been noticeably absent for a while.
Flexera, Polycom Explore NFV and Software Monetization Trends at ITEXPO
The telecommunications industry is rapidly expanding and diversifying as consumers demand new technologies to enhance their services. By obliging, companies can enhance the experience they are able to deliver customers, offering a greater number of communications and service options, all of which feature upgraded quality, connectivity and collaborative opportunities. At the same time it benefits the customer, adding new technologies can also bring telecom businesses into the modern age, ensuring that they profit from their network function virtualization (NFV) strategies through the use of software monetization solutions.
Using CAL for Software License Management
In the software licensing sector, Client Access License, or CAL, is a software license distributed by software companies that enables clients to connect to its server software and take advantage of its services. Of course, maintaining compliance is no small undertaking, but Flexera Software simplifies the ins and outs of it all.
Globetrotting Software Can Be a Legal Nightmare
Software licensing can be a minefield of small print and sneaky terms. And, one of the biggest bugaboos is geographic or territorial licensing restrictions. Procurement teams can spend months negotiating favorable terms in a license agreement, only to find out that the software they have purchased cannot be used throughout the entire global enterprise.
US Newspaper Turns to Software Licensing to Increase Revenue
When someone mentions a news agency, you probably imagine paper-strewn, open-floor offices, or swarms of reporters surrounding noteworthy people as they exit buildings and cars, or correspondents talking into video cameras outside barricades and inside studios filled with flat screens. But one thing you probably don't think of is the software built to support these organizations and the technologies involved.
Microsoft CAL Licensing Has Evolved Thanks to Cloud and BYOD
Software licensing can be a tricky prospect, and the cloud makes things even foggier when it comes to adhering to license requirements. Flexera Software has experience with this on both ends of the spectrum, since the company works to help enterprises comply with licensing agreements but also works with application developers on managing their software entitlements.
Is it Better to Start a Biz or License the Idea?
It starts with an idea. But what software developers do after they come up with the next killer app can make a huge difference. Does the maker start a business to sell the idea, or do they license the technology to an existing firm for faster time to market and a better chance at industry-wide adoption?
Microsoft Developer Licensing Administration Can Save Big Bucks
When it comes to developer licensing, keeping costs down is a top priority for making a go of the applications business. And sometimes it's the simple things that really make a big impact in this regard. Take, for instance, Microsoft Development Network (MSDN) subscriptions-depending on the size of one's organization, savvy management of these can avoid expensive mistakes.
Windows Enterprise Adapts Per-User Licensing Scheme
Microsoft recently updated its licensing terms for Windows Enterprise: as of Dec. 1 organizations can obtain volume licenses on a per-user basis instead of a per-device basis. This allows users to access Windows on any machine without having to pay for a separate license for each one, including devices that run the OS in virtualized mode.
How to Develop a Baseline for Software Licensing
When it comes to software licensing, it's all about the base…lining. Yes, the play on the Meghan Trainor has been done almost to death, but the reality is we all get it. There has to be a foundation. Meghan tells girls where to find theirs and your IT team needs to do the same. If you're looking at software compliance, you have to have a baseline.
FlexNet Licensing Adds Powerful Defenses Against Hackers
It's easy to worry about hackers these days. Every few days it seems there's some new bit of information about someone getting hacked; some business getting hit, some nude photos being taken, somebody who discovers he or she has a bundle of new credit cards, all of which have been maxed out already, and so on combine to set a very distressing picture for those concerned about hackers. Software licensing has similar concerns about hackers, and to that end, Flexera Software has brought out a new line of enhancements for its FlexNet Licensing system, which will provide what it calls a "ring of defense" around applications.
How to Avoid a Costly Oracle Audit
According to a recent report from Flexera Software and IDC, a whopping 85 percent of organizations queried were out of compliance with their software licensing agreements, while 63 percent of them had been audited in the past 18 to 24 months. Since Oracle is one of the top software auditors, companies should be on the lookout for the most common violations to protect their investments.
SoftInventive Labs Launches New Software Management Solution
SoftInventive Lab, an international provider of software licensing solutions for corporate networking, recently announced a brand new version of its Total Network Inventory platform. Total Network Inventory 3 is a software management solution that allows for near seamless license discovery on a company's desired network. The platform works to provide detailed software licensing info while also revealing any compatibility issues.
US Commerce Dept Updates Ukraine Export Controls, Software Licensing
The U.S. Commerce Department's Bureau of Industry and Security (BIS) updated its website recently to include new FAQs on Ukraine-related export control issues. These updates made clear some of the uncertainty surrounding Export Administration Regulations, 15 C.F.R. Parts 730-774 (EAR).
Software Maintenance Fees Imply You Get What You Pay For, But is This a Contradiction in Terms?
Computers have essentially made everyone's lives easier. So many things that once required a completely hands on approach can now be accomplished by various computer products. This is also true in the health industry, which includes dentistry. Dental software researcher SoftwareAdvice.com reported that dental offices overwhelmingly investigate the purchase of integrated software for business and clinical applications, but software for the integration of digital sensors is the most requested application.
Why Every Software Producer Needs Good Entitlement Management
One of the most important components of any software licensing scheme is entitlement management. While some software producers wonder why they might need a dedicated back-office application to facilitate licensing and entitlement management for the software they offer, these producers risk IP leakage, customer service issues and license overages if they do not.
App Revolution is Changing How Enterprise Software is Licensed
The consumerization of IT is manifesting itself as more than just bring-your-own-device (BYOD) policies. The trend is also is affecting enterprise software itself, as employees are starting to demand that their enterprise solutions perform as simply as their consumer and BYOD software does already.
Stop Wasting Money: Enterprises Must Invest in Software Licensing Management
As the year comes to a close and enterprise businesses revisit their budgets, one area they may realize is hemorrhaging money is software. Why is this? Software licensing solutions providers Flexera Software recently teamed up with industry-analyst IDC to better understand the burden software licensing places on companies. Through their research, the firms found that one of the primary sources of lost dollars was "shelfware," which refers to compliance risk and software applications that were purchased but never used.
CCL Study Slams Oracle's Software Licensing Practices
Oracle has to do a much better job in its interactions with customers, according to a report by the Campaign for Clear Licensing (CCL). The "Key Risks in Managing Oracle Licensing" study found that only 8 percent of users said their relationship with Oracle was "acceptable." In the survey of 100 Oracle customers, 92 percent disagreed or strongly disagreed that communication from Oracle had been clear and straightforward.
Microsoft, Flexera Team Up to Improve Cloud App Migration
In the enterprise landscape, one of the most well-established cloud computing platforms is Microsoft Azure, which offers a secure and flexible environment from which organizations can implement sophisticated and demanding hosted solutions. But with the sudden rise of cloud-based applications and software, organizations also have encountered a need for cloud-based licensing and monetization models in order to take full advantage of all the cloud has to offer. For software manufacturers, it's crucial to be able to offer its customers easily accessible models.
Five Legal Issues Not-for-Profit App Developers Should Remember
Mobile apps serve as a more convenient and feature-laden method of accessing Internet content and tools, and at their core they are simply a specialized form of software. As a result non-profit app developers must consider many of the same issues that other software developers do, with the addition of several legal considerations that are unique to mobile apps.
Are 'Freemium' Sales Models Ideal for Software Licensing?
The concept of "freemium" sounds pretty good to those of us left holding the bill. How can we take advantage of key offerings and not have a large debt due at the end of the arrangement? At the same time, how does software licensing fit into the mix? After all, these companies need to make money, too.
Fallbrook Utility District OKs GIS Software Licensing Agreement
In March of last year, the Fallbrook Public Utility District (FPUD) and the Rainbow Municipal Water District were joined together to form what is now known as the North County Joint Powers Authority (JPA) as part of an initiative that serves the purpose of saving taxpayer money by unifying water utility companies in the region. To accomplish all of this, both agencies would transition towards a business model that shared employees and resources between them, eventually making their relationship tighter and interdependent.
Will License Upgrade Models Soon Be a Thing of the Past?
If your business has ever purchased the rights to use a particular software program, you're likely familiar with the license upgrade model. This is when a software distributor offers licensees the newest version of a product at a significantly reduced price, provided that users already own a full license for a qualifying, earlier version of the same product. For years, this software licensing model has worked, but that might be changing soon.
Microsoft Moves to Per-user Windows Software Licensing for Virtualized Access
A recent tech news report says Microsoft has entered a new phase of operations by licensing Windows on a per-user basis to businesses. The change in pricing model is not expected to make a huge impact on the market, but it is the first time the computing giant has dabbled in a sort of subscription service for its flagship platform.
Shelfware Got Your Software Licensing Down?
In a world where the cloud is gaining more attention, how should the enterprise make better use of its software investments and future spending? In many an organization, spending on enterprise software is feeling the squeeze and shelfware is running rampant. Will this change the future of software licensing?
Flexera Highlights Need for Software Licensing
Software licensing can be a complicated issue. One of the biggest challenges is not making compliance part of a regular routine in an asset management program. Part of this can include establishing a clear and concise software policy, which should help employees understand the value of software and learn the difference between legal and illegal use, as well as pledge their commitment to the proper use of software.
Deutsche Post DHL Lawyer Advocates for Basic-language Software Licenses
Deutsche Post DHL, the global shipping company synonymous with the red and yellow box vans and shipping containers, has a global base of approximately 480,000 employees. This means that it can afford to throw its weight around a bit. However, in the world of licensing, company executives still say they want to keep things simple and shy away from convoluted legal jargon.
Software Can Drive Incremental Revenue for Hardware Makers
As anyone who owns a smartphone knows, the value of a device now comes just as much from the software running the device as the device itself. While the Nokia Lumia may have a killer camera and good hardware, for instance, it does not have the success of a Samsung Galaxy or an Apple iPhone because its app ecosystem as a Windows Phone is far more limited.