Maximizing software revenues is a function of ensuring customers are compliant with your license agreements and you have mechanisms to capture revenues throughout the software lifecycle. This is a growing challenge as new technologies and customer preferences increase the demand for new license models. Getting this right enables market leading performance.
The challenges: maximize revenue
Can you ensure compliance with licensing agreements in a customer-friendly way to recover software overuse revenue?
How can you quickly adapt to and profit from the cloud, virtualization and new usage-based licensing models?
Can you ensure that your customers can upgrade only if they are eligible?
Can you electronically enable up/cross-selling to maximize customer relationships and revenue?
Can you easily configure your application to meet different market and geographic needs without changing code?
The solution: enable flexible licensing policies and models
Enable flexible monetization & licensing models-stay competitive by quickly altering monetization models across products and tailor the models for various market segments, geographies, etc.
Offer mature monetization models for SaaS applications-many producers are developing SaaS applications and require sophisticated, mature solutions to implement the required monetization models the market demands for such solutions (e.g., pay-for-overage, pay-for-burst, pay-for-use)
Ensure that you get paid for every copy of your software-prevent anti-piracy and licensing abuse across all geographies with in-product protections. Automate back-office operations that ensure license compliance to streamline internal operations (i.e., reduces the costs of audits) while ensuring all potential revenue is realized
Adapt to changing market conditions-the ability to sense and respond to changing market conditions is a significant competitive advantage. Doing so accurately requires keen insights into product use to ensure fact-based decisions are possible
Flexera Software software license compliance management solutions support the latest licensing models and the back-office automation to manage a growing software business, enabling application producers to generate more ongoing revenue from customers.
The Third Industrial Revolution: Intelligent Devices, Software, and the Internet of Things
Based on this report, it is clear that device manufacturers are emerging from a period of significant challenge â€“ characterized by low margins, stiff competition and brittle manufacturing supply chains. Increasingly they are retooling their offerings to make them intelligent and Internet-connected, opening up new ways of creating value for their customers...
Virtualization, License Compliance and the Application Producer/Enterprise Relationship
The relationship between software vendors and intelligent device manufacturers ("application producers") and their customers ("enterprises") has been a complicated one. On the one hand, application producers develop mission-critical applications critical to every facet of an enterprise's operations. Without software, the remarkable efficiency and cost reductions organizations have been able to achieve in recent decades simply wouldnâ€™t be possible.
This white paper examines the pricing and licensing strategies that application producers have put into place and are planning, and the impact that this will have on the often--fraught application producer/enterprise relationship.